If you use videos to promote your websites or products, obviously you want to get your videos in front of as many people as possible. You may have the best product promo on the web, but if the only people watching it are you and your mother, it’s not doing you any good. So I will share a couple services to help you distribute your video and identify who is watching.

Multiple methods exist for mass distribution, but I recommend two offering fast and easy ways to push out your video and maximize the potential number of viewers who might stumble upon it, with out the hassle of uploading the same video multiple times. One is subscription based and another free with options to upgrade if you so desire. Both operate under the same principle: upload your video to one site, and with the click of a button you can distribute it to a number of video-hosting sites on the web, such as YouTube and Revver.

Traffic Geyser (www.Traffic-Geyser.com) is the subscription-based system and happens to be the method we use. Once you’ve uploaded your video to the site, follow these five easy steps. Step 1: Select the type of submission (video sites, blog sites, podcasts, etc.) and choose the URL to
which you want to drive traffic.

Step 2: Enter the information about your video (if you’ve ever used YouTube, this has the same feel).
Step 3: Select the sites to which you want to submit your video.
Step 4: Add any custom data for the sites you’ve selected.
Step 5: Submit!

The free option is TubeMogul (www.TubeMogul.com). TubeMogul is very similar to Traffic Geyser at the basic level, but has the added benefit of statistics if you’re willing to cough up some cash for the premium plans. If you do choose to upgrade, TubeMogul’s stats help identify who is watching your videos so you can do more to target your audience. You can also use them to track other producers, so you can see what the most successful of them are creating to attract viewers. If you’ve ever used Insight on YouTube, you get the general idea though TubeMogul’s data is slightly more robust.

My final point. If you have a video on YouTube, you need to use h Insight gives you data on your videos so you can track where your viewers are located, how they found your video, the number of views you get daily and more recently a graph indicating the “hot” parts of your video. Essentially, YouTube is doing market research of your audience and giving you access to it. You’d be silly if you didn’t at least take a peek.

If you have a YouTube account, you can access Insight for all your videos. Of all the features included in Insight, I think the HotSpots indicator is one of the most useful. It works by comparing viewership of your video to other videos and rating it “hot” or “cold” second by second. When the graph is in the lower/cold sector, it means viewers are losing interest and leaving at a faster rate than average. When it’s in the upper/hot zone, you are retaining viewers at an above average rate or they are rewinding the video to those points. Just by looking at the graph, you can determine what retains viewers and try to incorporate more of those elements.

So, don’t just upload your videos to a site, cross your fingers and hope you get traffic. Take a proactive approach by lodging at your stats in Insight and developing content that appeals to your viewers. You’ll have optimized videos you can push to other venues with services like Traffic Geyser and TubeMogul.

By Chris

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